About Us

About Race Factory

Race Factory began as an idea beween two dads, Dao and Marty. We had been brainstorming the best way to help the local BMX race clubs financially. We had original come up with the idea that each club around Australia should have a fully-stocked Pro Shop on the premises, allowing club members to purchase products and the club can monetarily benefit from these transactions.

Now, it's plain to see how this is unfeasible; it would take knowledgable staff to run it, a financial commitment to stocking products, and open up a world of potential for thieves to break in to the (usually unmanned) clubrooms.

We then had the idea to democratise the entire system; how about we just run a store, purely in the interests of funnelling some money back to the clubs that put in all the effort for these race events?

We made the decision to open up Race Factory, and we pledge to give a minimum of 5% (from all full-price webstore purchases) to your nominated club (which you simply add at checkout). We will occasionally run extra promos on certain brands and products with what we are calling Club Boosters, where we will double the kickback to your club.

We both have kids that race BMX at tracks all over the country, and we are always stoked to race at new places. Without the clubs running these tracks, this would never happen.

With kids racing at high levels in pre-teen categories (as well as one that plops around in 6 Sprockets) we've learned a thing or two about building a fast bike. If you are unsure which products you might need for your next build or to upgrade your current ride, simply send us an enquiry and we'll be onto it.